Company OSAI that knows
AI that knows
your business.
Connect your knowledge, tools and AI agents around the way you work.
Explore Company OSWe help organizations inspire, build, and learn with AI. Hands-on workshops that spark what’s possible. Production-grade AI agents and workflows built as a true partner. Adoption training that makes it stick.
What we doThree ways to put AI
Three ways to put AI
to work in your company.
Training & AI LabsMake AI part of
Make AI part of
your team’s daily work.
Hands-on workshops to build skills, improve workflows and make AI stick.
Explore training
AI for marketing & salesReach the right people.
Reach the right people.
Win more business.
Find prospects, run campaigns and follow up with AI.
Explore marketing & salesCompany OS SHARED CONTEXT FOR PEOPLE & AI
One shared memory.
More ways to use it.
Your knowledge
Docs & guides
Meetings & decisions
Customer records
Company OS
Shared context
Put it to work
Your people
Find answers. Make decisions.
AI agents
Use the context. Do the work.
Feed new decisions back into your shared knowledge.
Training & AI Labs LEARN THROUGH YOUR OWN WORK
Explore it. Build it.
Use it at work.
- 01 / Explore
See what’s possible.
Try AI on your team’s tasks.
Inspiration & training - 02 / Build
Make something work.
Build workflows, agents and skills.
Hands-on AI Labs - 03 / Apply
Make it part of the day.
Use what you build. Keep learning.
Adoption & practice
AI for marketing & sales FROM MARKET INSIGHT TO FOLLOW-UP
From the right people
to the next conversation.
- 01
Find your audience.
Market research
Research & positioning
Customer profiles - 02
Start a conversation.
Relevant messaging
Campaigns & outreach
Email & social campaigns - 03
Keep it moving.
Connected CRM
Sales & follow-up
Lead follow-up - 04
Learn and improve.
Dashboards
Insight & learning
Team training
Bring what you learn into the next campaign.
How we work
Build the right workflow.
01 / Find the starting point
Define the usecase.
Together, we weigh the value, data readiness and effort before choosing what to build.
- Business value
- Usable data
- A clear owner
Reporting Explore
Document prep Scope
Invoice checksA focused starting point
ValueDataOwner
02 / Understand the process
Make the rules explicit.
Map the steps, decisions and exceptions with the people who do the work.
- Clear scope
- Real examples
- Human review
Source document
Prepare the workHuman review
Ready output
03 / Prove it in practice
Test against the real thing.
Build in your tools and compare results with real examples, including the difficult ones.
- Existing tools
- Expected results
- Safe stops
Source document
Compare & check
Source matched✓
Rules checked✓
Exception foundReview
04 / Make it part of the day
Put it to work, together.
Train your team, agree who owns the workflow and improve it through daily use.
- Team sign-off
- Clear ownership
- Feedback
Your teamWhat we stand forTechnology should help
Technology should help
people do better work.
Look at the whole system.
Connect knowledge, tools and people around the work.
Learn by making.
Build, test and share what we learn.
Be deliberate about growth.
Create business value. Consider people, society and the environment.
Learning by doing.
Bring AI into the team.
Exploring how AI can support the team’s everyday work.
AI workshop
Space to explore. Room to build.
Getting hands-on with AI in a shared learning environment.
AI Lab
Discover what AI can do.
Exploring AI together through practical workshops.
AI workshops & inspiration
Learn it by trying it.
Building practical AI skills, one task at a time.
Hands-on AI training01 / 04 GoodUp
Our references also include Booking.com, Rockstart and Gemeente Amsterdam.
Meet PerpetuumWork with Sezayi,
Work with Sezayi,
Paul and Milly.
Sezayi Arslan
Strategy & System engineer
20+ years across technology and commerce. Builds AI systems and helps teams use them.
Paul van Schie
Strategy & Growth engineer
B2B marketing, propositions and customer journeys. Connects commercial strategy to campaigns and processes.
Milly McMini
AI Researcher / Engineer
Our AI colleague helps with research, processes and company knowledge. We learn by working with her.
Resources
Keep learning.
What is a Company OS?
A Company OS brings company knowledge, decisions and working practices into a shared structure. Your people and AI agents use that context to answer questions and carry out tasks. We design the connections to your tools and workflows around your company.
Do we need to replace our existing tools?
We start with the systems you use today. We review how they hold information and what they can connect to, then agree which changes the work requires. We choose the setup around your goals and constraints.
Can we start with one workflow or a workshop?
Yes. You can start with one process, a team training or an inspiration session. We also work on broader Company OS and marketing & sales projects. We agree the scope around what your team wants to change.
What do your training programmes cover?
We tailor training to the team and its work, from using AI tools to building workflows, agents and reusable skills. You can discuss a training day, an AI Lab or a broader programme. Growth, Business Purpose and Customer Value Proposition workshops are also part of our offer.
How do people stay in control?
We agree what an agent can access and do, where a person needs to review or approve an action, and how the team handles uncertain results. We design these decisions into the workflow and practise them with the people who will use it.
Who do you work with?
We work with company leaders, operational teams, L&D and innovation teams, and marketing and sales teams. Engagements range from a defined training or workflow project to an ongoing AI partnership.
How do we get started?
Tell us what your team wants to change and what you have tried so far. We will discuss the work, the people involved and whether a Company OS, training, a marketing & sales project or a specific workflow is the right starting point.